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Eureka 330: Pure Effect
Publisher |
Monocle
Media Type |
audio
Categories Via RSS |
Business
Careers
Entrepreneurship
Technology
Publication Date |
Mar 24, 2023
Episode Duration |
00:07:36
Linda Rosendahl Nordin and Jocke Ahlander are the co-founders of the clothing and textile care company Pure Effect, which makes cleaning products that contain active bacterial cultures. These result in less water use, fewer chemicals and a more sustainable approach to clothing care.

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