Episode 180 of the Sports Media Podcast features two guests. First up is Burke Magnus, the President, Programming and Original Content for ESPN. He is followed by Tim Layden, writer at large for NBC Sports In this podcast, Magnus discusses how ESPN negotiates sports rights deals; his philosophy when it comes to rights acquisition and negotiation; how negotiating with the NFL is different than other entities and where the similarities are; dealing with deals in the billions of dollars; why the college football playoff has not yet expanded; ESPN’s upcoming SEC deal; ESPN’s interest in maintaining Big 10 Football; ESPN’s relationship with the NBA; ESPN’s F-1 deal and where that property is heading forward; how ESPN and Disney executives look at sports betting gambling space and what that means for ESPN; whether ESPN can serve both the traditional cable model and the growing direct-to-consumer model; how many years away from a direct to consumer title game of significance; ESPN’s interest in the upcoming NFL Sunday Ticket rights package; is the sports streaming too crowded; ESPN’s Australian Open issues and much more.  Layden discusses the upcoming Beijing Games; what stories are the most interesting for the Games; how to cover an event when you are not there; the relationship between feature writer and subject; debates about access, the state of horse racing in 2022, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices