Today’s guest, Erik Groset - Co-founder of Fantasy Sports Company and CEO of BetFully, is a friend of mine from San Diego. He’s a cool founder – a grinder, and he’s in our fund too – Social Leverage Fund II. I met Erik while still living in Coronado, back in the dog days of legal battles with DraftKings when everybody was trying to get gambling approved. Erick stayed alive building a cash flow business around the edges with BetFully, which is why I wanted to talk with him about what it’s like being a successful founder.  In addition, I wanted him to give us the lay of the land on this inflation apocalypse he’s worried about as the summer of 2022 rages on. Founders everywhere are worried about layoffs, and there’s a lot of young money in the market over the last 10 years – Erik has been through a few cycles, so we catch up to share some wisdom for other founders out there. I really think you’ll enjoy this episode, so have a listen. One fun fact, Erik has also written a children’s book – Bruce the Lumberjack: Fun Interactive Bedtime Book for Toddlers  Guest - Erik Groset, CEO at BetFully, Inc  howardlindzon.com, BetFully.com  Twitter: @howardlindzon, @PanicwFriends, @ErikGroset, @BetFullInc, @knutjensen  linkedin.com/in/erikgroset #fintech #invest #investment #venturecapital #stockmarket #finance  Show Notes:  Introduction (00:40) Welcome Erik (05:01) Bull markets and 30 foot puts (06:03) BetFully basics (07:03) Help with gambling problems (08:52) Surprises about the betting industry (10:17) Barriers to entry (10:45) ‘Race to the Bottom’ Thesis (11:25) Dabbling in NFTs (12:20) Size of Sports betting market (14:58) Customer loyalty (16:03) UI is key (17:45) San Diego Startup scene (18:48) Riding out the storm (19:36) Guerrilla marketing (22:09) Sports betting advertising (23:01) Betting on Formula 1 (24:18) Cheat code for product/market fit (25:33) A quick celebrity story (27:48) Closing thoughts (33:01) Wrapping up (33:41)