Do you know how many times a year women are changing their hair routines and styles? Erica Culpepper, General Manager, Multi-Cultural Beauty for L'Oreal, shares what that means for the beauty business, about starting a new division at a beauty conglomerate, bringing grass roots sensibility to the masses, and the changing beauty consumer demographics and expectations  -- and what that means for the business. See omnystudio.com/listener for privacy information.