Every once in a while you run across an innovation that just makes you say “wow”. It captures the imagination of what it can make possible, and problems it can solve. At Makeup In New York, we talked with Eric Zembrod (CEO) and Shea Gallardo (Packaging Development) at Wista Packaging, which hails from Brazil. Wista has launches the lightest airless system available in the market: THE SAGE  AIRLESS SYSTEM. Because  the system  allows you the use of  standard equipment for filling tubes without added complexity, it has no additional inner chambers, inner pouches or pistons, reducing the weight of plastics, there’s no pump, it uses a sugar cane based resin, it is recyclable, available for a wide range of filling capacities , and even washable under the running water without risk of contamination, this integration of an internal valve system can revolutionize the way  formulas are applied and delivered, and protected, offering new possibilities in effectiveness and shelf life alike. It was a real learning moment of discovery and consideration of what can be possible. See omnystudio.com/listener for privacy information.