If you’re running a small business or a side hustle, there are a million things you HAVE to do... is giving your brand an astrological birth chart one of them? When Lavinia Errico was launching Equinox with her brothers, their answer to this question was yes. In this conversation, Nicole and Lavinia talk about the role "practical woo" can play in business. Plus, they talk about the early days of building Equinox, what it was like for Lavinia to be pregnant when the company was scaling, what she thinks of the business now and what's next. Follow Lavinia and her new business, MoveJoy, here.