Original Article: "5 Ways to Help Your Music Get Discovered in the New Digital Age" by Jeremy Young on Soundfly's Flypaper Blog.
Recently our friends over at The Outline published a great piece called, “Finding New Music in the Algorithm Age.” The article collects input from six experts and industry veterans, people who work with artists day in and day out, about where they turn to find out about new music in the changing digital landscape of music discovery.
Spotify’s algorithmic innovation still may not be very good at that — that quirky randomness and personal subjectivity of peer-to-peer music discovery — but what it definitely does have over the old system I grew up in is the ability to help listeners “discover en masse.” And if you’re an artist, you’ve got a better shot at reaching ripe global audiences now than ever before. So here’s some advice culled from The Outline’s guests about what you can do as an artist to up your discoverability.
1) The community aspect is still important for listeners.
2) Platforms dictate differing listener behaviors. Use this to your advantage.
3) It pays to hustle.
4) Never stop playing shows.
5) Tag tag taggity tag everything.
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