On this episode of the world famous Sofa King Podcast, we try our hand at the Guinness Book of World Records. This childhood favorite started back in 1955 when there was no such thing as the internet, and encyclopedias only covered serious topics. It was launched by Sir Hugh Beaver who worked at Guinness, and he hired the McWhorter brothers to write it. One of them was assassinated by the IRA, but the show must go on. The Guinness Book of World Records became a sensation (and became a world record holder itself for most books sold). Their museums opened worldwide, the book was translated into languages all around the world, and television shows spawned everywhere. How did they change their business model to stay in business? What does it take to become a Guinness record holder? Who holds the most records? Listen, laugh, learn.   Visit Our Sources: https://en.wikipedia.org/wiki/Guinness_World_Records https://www.history.com/this-day-in-history/the-guinness-book-of-records-debuts https://www.guinnessworldrecords.com/records/showcase standard.com/about/what-is-guinness-book-of-records">https://www.business-standard.com/about/what-is-guinness-book-of-records https://www.guinnessworldrecords.com/records/how-to-set-or-break-a-world-record https://www.gobankingrates.com/money/side-gigs/guinness-world-record/ https://www.scoopwhoop.com/news/weirdest-guinness-world-records-that-actually-exist/ https://www.quora.com/Is-there-a-world-record-for-number-of-concussions https://en.wikipedia.org/wiki/Ross_McWhirter#Assassination https://en.wikipedia.org/wiki/Ashrita_Furman 486431.pdf">https://www.guinnessworldrecords.com/Images/GWR-Evidence-Guide-2018_tcm25-486431.pdf https://www.guinnessworldrecords.com/records/hall-of-fame/