Podknife - Episode 64: Making Freemium Work with Bridget Harris by UI Breakfast: UI/UX Design and Product Strategy

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Episode 64: Making Freemium Work with Bridget Harris

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Jun 01, 2017
Episode Duration |: 00:51:50

Description
iTunes Summary

Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

YouCanBook.me — Bridget's scheduling product we're talking about
How freemium nearly caused our business to implode — an article by Josh Pigford of Baremetrics
Tiny Reminder — my software product which also features a freemium model
Get in touch with team@youcanbook.me for your extended trial
Follow Bridget on Twitter: @bridgettoday
Drop Bridget a line at bridget@youcanbook.me

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium works great as a marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

YouCanBook.me — Bridget's scheduling product we're talking about
How freemium nearly caused our business to implode — an article by Josh Pigford of Baremetrics
Tiny Reminder — my software product which also features a freemium model
Get in touch with team@youcanbook.me for your extended trial
Follow Bridget on Twitter: @bridgettoday
Drop Bridget a line at bridget@youcanbook.me

Today's Sponsor

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

This episode currently has no reviews.

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