Podknife - Episode 64: Making Freemium Work with Bridget Harris by UI Breakfast: UI/UX Design and Product Strategy

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Episode 64: Making Freemium Work with Bridget Harris

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Jun 01, 2017
Episode Duration |: 00:51:50

Description
iTunes Summary

Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

YouCanBook.me — Bridget's scheduling product we're talking about
How freemium nearly caused our business to implode — an article by Josh Pigford of Baremetrics
Tiny Reminder — my software product which also features a freemium model
Get in touch with team@youcanbook.me for your extended trial
Follow Bridget on Twitter: @bridgettoday
Drop Bridget a line at bridget@youcanbook.me

Today's Sponsor

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Interested in sponsoring an episode? Learn more here.

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Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium works great as a marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice!