Podknife - Building Your Brand Story Doesn't Come With a Playbook by In the Sauce

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Building Your Brand Story Doesn't Come With a Playbook

Podcast |: In the Sauce
Publisher |: Heritage Radio Network
Media Type |: audio
Podknife tags |: Brand Development,; Business,; Entrepreneurship,; Food,; Interview,; Management & Marketing,; Society & Culture
Categories Via RSS |: Business,; Careers,; Entrepreneurship,; Society & Culture
Publication Date |: Jan 22, 2020
Episode Duration |: 00:57:09

Description
iTunes Summary

Melissa Duren Conner is a publicist and strategic thinker with 12 years of industry experience. As a partner at Jennifer Bett Communications, Melissa oversees overall brand strategy, positioning and execution for emerging, fast-growing companies including Andie, Magic Spoon, Recess, and Parachute. On this episode of ITS, Melissa and Ali talk about multi-channel brands needing multi-channel marketing strategies, why media trumps digital ads any day, and how to dig deep to understand your core consumer.

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