We've talked about weather and social media a number of times on WeatherHype, but we wanted to shift gears just a bit and talk about social media and how the weather enterprise uses it. We've seen social networks change and evolve over time. And so have organizations like the National Weather Service in terms of how they take to platforms like Facebook and Twitter to communicate weather and climate information. Today we're taking a little deeper dive into how the National Weather Service uses Twitter. We're also looking at specific examples of how they present information and discuss best practices and what's effective when it comes to social media messaging to the public. Modifications were made for the Introduction and transition music "Baby, I'm Bad Weather" by Toussaint Morrison: creativecommons.org/licenses/by-nc/3.0/ along with Murmur by "Broke for Free."