Here we are at Episode 60 over a year after episode 1. On that episode 1 we had no listeners, no comments on iTunes, no one writing us asking questions or sending messages of support. We had no sponsors and no guests. No one knew what this podcast was gonna be all about, nor did any of our listeners know that they should be listening to us. Over the course of the last 60 episodes we have delivered concise information, input, strategies and opinions about the music business for 30 minutes one day a week - consistently. I feel like what we have done with this show is a good example of how you should treat your band business. Just dive in. Just get started. Seth Godin is a master marketer and successful author. I won’t dig too into it, but we will post a link to his website in the show notes. In reference to a previous episode about mentors, Seth would definitely be one of mine. In a passive way of course, because I don’t know him, but I absorb his books, his blog and now his podcast. Today’s episode is inspired by one of his new episodes and directly relates to what we are talking about to all of you every week. Internally there is constant pressure to not begin. Not to take risks. There is a false narrative that if it’s not a grand slam then it’s a failure. A topic that I believe we have referenced but not specifically dived into is Kevin Kelly’s hypothesis of “1000 True Fans”. The theory here is that careers can be built and sustained with 1000 truly engaged and committed fans. When you think of the amount of people in the world, 1000 of them does not seem that daunting. A new theory to me that he touches on is called “The First 10”. The idea is that everyone knows 10 people. Share your song, album, band photo, t-shirt art, or whatever to 10 people. If they share it with more people then it will spread. If it doesn’t try a new set of 10 people. If it continues to not spread, then you are not ready. You need to go back to the drawing board. Rethink what you are trying to do and who you are trying to appeal to. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians. Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.com We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices