This week Blasko and Mike sit down with Dave Cool from Bandzoogle and why websites are important to your bands marketing strategy. Today’s episode of ManageMental is powered by Rockabilia.com. This is gonna be killer, so let’s get mental! Band Marketing Basics Original Article: https://bandzoogle.com/blog/marketing-your-band-13-essential-strategies Author: Lisa Occhino is the founder of SongwriterLink and the Director of Marketing & Communications at Soundfly. She’s also a pianist, award-winning songwriter, and graduate of Berklee College of Music. Use your email newsletter: Your email list is an incredibly valuable direct line to your most dedicated fans. You have no control over Facebook’s ever-changing News Feed algorithm, but you can always use your newsletter to reach the people who want to hear from you the most. Have a website: Investing in a great band website is one of the most important things you can do to maximize your marketing efforts. No matter how many newsletters you send out or how many Facebook ads you run, a poorly designed, outdated website — or no website at all — will hurt your credibility and give off the impression that you’re not serious about your music. When done right, your band website acts as the central hub for everything. You have full control over the user experience and the data, and you can sell your music and merch direct-to-fan. Engage your fans: As you’ve read through these strategies, you’ve probably gathered by this point that it all really boils down to this: build genuine relationships that turn your casual fans into devoted superfans, and they’ll supplement all of your efforts with the most powerful marketing of all — word of mouth. It obviously requires consistent hard work to engage and nurture your fans, but those superfans are the key to building a legitimate, long-lasting music career. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com Bandzoogle.com makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including: Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a week Bandzoogle plans start at just $8.29/month and includes your own free custom domain name.Use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians. Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.com Find Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloop ManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices