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Episode 538: Weekend with JoAnn Locktov
Publisher |
James Swan
Media Type |
audio
Podknife tags |
Design
Fashion & Beauty
Interview
Categories Via RSS
Publication Date |
Aug 20, 2017
Episode Duration |
00:22:57
Delighted to have JoAnn Locktov back with us today, sharing what her life is like "away from the office".  Listen and read over her interview here then explore her Website here   Join me now as we get to chat with a good friend and a former guest on the show JoAnn Locktov. JoAnn, welcome –   JoAnn Locktov:          Hi.   James Swan:               Back to Million Dollar Decorating.   JoAnn Locktov:          Thank you so much. I’m really delighted to have a chance to talk to you again, James. Thanks.   James Swan:               Well, it’s my pleasure. So great to have you back on. For our listeners who may not know who you are, give us a quick 411 on who JoAnn is and the work that you’re doing these days.   JoAnn Locktov:          Sure. I live in California, just north of San Francisco and I work out of my home. So, I’m one of those very fortunate people that can sort of roll out of bed and get to my desk. And for about the last 12 years, I’ve been a publicist and I work primarily in the areas of design and architecture. And for the last four years, I’ve added a second hat to what I do. I’ve become a publisher sort of by default. But that’s what I do now; those are my two professional jobs.   James Swan:               Your two hats.   JoAnn Locktov:          Yes.   James Swan:               I have to ask. How does one by default become a publisher?   JoAnn Locktov:          Oh, that’s a funny story. I had done – I’ve written two books before and I had this idea of doing a book on my heart city which is Venice because I’ve met this wonderful photographer. And I thought that publishing now was similar to how it was when I did my first two books which were on contemporary mosaics. And much to my amazement, the industry has changed radically and even though I felt we had a brilliant proposal and incredible people involved, there wasn’t one single traditional publisher that felt there needed to be another book about Venice, Italy.   And so, at that point in time, I had to make a decision. I either had to abandon the project or I had to become a publisher. And in my prior books and this series of books, I do this work really out of my own curiosity to figure things out and I was not willing to abandon the project. I thought it was a beautiful, beautiful book that we could make. So, I had to teach myself had to publish a book.   I’m still teaching myself how to publish a book. So, it’s cute. I just published a post today within the Independent Publisher’s Group about becoming the accidental publisher because it’s not what I set out to do. But I absolutely adore it, so I’m grateful to all those publishers who said, “We don’t think the world needs this book,” because now I get to do it.   James Swan:               Isn’t that interesting how the universe orchestrates things?   JoAnn Locktov:          Yes, it is. Yeah.   James Swan:               That brings us to those crossroads just where we need to be, just when we need to be.   JoAnn Locktov:          Right, right. No, it was a gift. It’s wonderful.   James Swan:               So, now you have – if I’m not mistaken – is it three books that you’ve published now?   JoAnn Locktov:          Two are out and I’m just now working on the third book. And the third book will be out – we’ll launch September 2018, but it takes a while to put these little babies together. So, the work has just started on the third book.   James Swan:               Well, good luck.   JoAnn Locktov:          Thank you.   James Swan:               I’m sure they will be every bit as good as books one and two. And we will look forward to celebrating it when it happens and that the third one is out into the world. Speaking of the world, curious question here. How do you believe the people around you perceive you, JoAnn?   JoAnn Locktov:          Oh, it’s probably depends who you ask.
Delighted to have JoAnn Locktov back with us today, sharing what her life is like "away from the office".  Listen and read over her interview here then explore her Website here   Join me now as we get to chat with a good friend and a former guest on the show JoAnn Locktov. JoAnn, welcome –   JoAnn Locktov:          Hi.   James Swan:               Back to Million Dollar Decorating.   JoAnn Locktov:          Thank you so much. I’m really delighted to have a chance to talk to you again, James. Thanks.   James Swan:               Well, it’s my pleasure. So great to have you back on. For our listeners who may not know who you are, give us a quick 411 on who JoAnn is and the work that you’re doing these days.   JoAnn Locktov:          Sure. I live in California, just north of San Francisco and I work out of my home. So, I’m one of those very fortunate people that can sort of roll out of bed and get to my desk. And for about the last 12 years, I’ve been a publicist and I work primarily in the areas of design and architecture. And for the last four years, I’ve added a second hat to what I do. I’ve become a publisher sort of by default. But that’s what I do now; those are my two professional jobs.   James Swan:               Your two hats.   JoAnn Locktov:          Yes.   James Swan:               I have to ask. How does one by default become a publisher?   JoAnn Locktov:          Oh, that’s a funny story. I had done – I’ve written two books before and I had this idea of doing a book on my heart city which is Venice because I’ve met this wonderful photographer. And I thought that publishing now was similar to how it was when I did my first two books which were on contemporary mosaics. And much to my amazement, the industry has changed radically and even though I felt we had a brilliant proposal and incredible people involved, there wasn’t one single traditional publisher that felt there needed to be another book about Venice, Italy.   And so, at that point in time, I had to make a decision. I either had to abandon the project or I had to become a publisher. And in my prior books and this series of books, I do this work really out of my own curiosity to figure things out and I was not willing to abandon the project. I thought it was a beautiful, beautiful book that we could make. So, I had to teach myself had to publish a book.   I’m still teaching myself how to publish a book. So, it’s cute. I just published a post today within the Independent Publisher’s Group about becoming the accidental publisher because it’s not what I set out to do. But I absolutely adore it, so I’m grateful to all those publishers who said, “We don’t think the world needs this book,” because now I get to do it.   James Swan:               Isn’t that interesting how the universe orchestrates things?   JoAnn Locktov:          Yes, it is. Yeah.   James Swan:               That brings us to those crossroads just where we need to be, just when we need to be.   JoAnn Locktov:          Right, right. No, it was a gift. It’s wonderful.   James Swan:               So, now you have – if I’m not mistaken – is it three books that you’ve published now?   JoAnn Locktov:          Two are out and I’m just now working on the third book. And the third book will be out – we’ll launch September 2018, but it takes a while to put these little babies together. So,

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