How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results.

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Show Notes

• Zendesk — the company where Brent works
• Heap, Google Analytics, Mixpanel — common analytics tools
• Usability Hub — remote user testing for quick design validation
• InVision — a prototyping tool
• Zoom — a video conferencing tool for conducting 1-on-1 sessions
• Confluence — a documentation tool for storing results of UX research (also Google Drive, Slack)
• Inspectlet — a tool for heatmaps
• Pendo, Intercom — tools for customer research
• Zendesk Garden — a public library of user interface components for Zendesk products
• Follow Brent on Medium
• Brent's website
• Conferences where Brent is speaking this year: DIBI 2017, Design Matters 2017
• Follow Brent on Twitter: @brentpalmer

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