Evan Ratliff, a co-host of the Longform Podcast, is host of the new podcast Persona: The French Deception. “One of these big scams is like a story. And in the story, what they're doing is they're manipulating you to be a participant in the story, and they're getting you so hooked that you will not just do anything they say, but you will invest yourself in bringing the story to its conclusion. And like, isn't that what you're doing if you're trying to get someone to listen to eight episodes, spend that much of their life listening to your voice? … The idea that every story has this person pulling the strings... I like revisiting that in everything that I do." Show notes: @ev_rat cazart.net Ratliff on Longform Longform Podcast #48: Evan Ratliff Longform Podcast Bonus Episode: Evan Ratliff (April 2016) Longform Podcast: Evan Ratliff, author of The Mastermind (March 2019) 1:00 Persona: The French Deception (Pineapple Street Studios, Wondery • May 2022) 2:00 Exit Scam (Treats Media • May 2021) 7:00 Thank You For Calling (Vito Films • March 2015) 9:00 The Mastermind: Drugs. Empire. Murder. Betrayal. (Random House • Jan 2019) 10:00 "The Fall of the Billionaire Gucci Master" (Bloomberg Businessweek • Jun 2021) Learn more about your ad choices. Visit podcastchoices.com/adchoices