After a long break, it's the big 4-0 today, and I'm thrilled to have music industry guru Jim McDermott joining us for our fortieth episode! From Warner to PolyGram to Island to Universal to Sony, Jim's three decades of experience in marketing have seen him at the helm of album campaigns for the likes of David Bowie, New Order, Sheryl Crow, U2, Depeche Mode, Guns N' Roses, The Replacements and more. In July of this year, he began his own podcast -- How To Fix The Music Business -- where he chats with insiders and musicians to find out how the industry can survive and still fuel artists both creatively and financially. In this chat, Jim drops lots of great industry knowledge and we also discuss how ditching his vinyl in the CD era actually led to his career in music, his early and current vinyl obsessions, a funny backstage meeting with The Cure's Robert Smith and why sending fake dog poop in the mail can sometimes work wonders! Check out How To Fix The Music Business however you listen to podcasts or at HowToFixTheMusicBusiness.com, and follow Jim on Twitter @thetrickness.