Podknife - Episode 4: Choosing the Right Audience by UI Breakfast: UI/UX Design and Product Strategy

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Episode 4: Choosing the Right Audience

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Oct 20, 2015
Episode Duration |: 00:45:30

Description
iTunes Summary

Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.

Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation
Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients)
Jane's free email course on managing designers (nailed the positioning this time): Coefficiency
Jane's famous productized consulting service — monthly creative direction for software companies: Correlation
Jane's training course for consultants: Client Onboard (a post-mortem screenshot)
Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands
Authority by Nathan Barry (guides you through the actual writing process)
30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)
Kai's new book: The Traffic Manual
Jane's new book: The UI Audit

Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation
Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients)
Jane's free email course on managing designers (nailed the positioning this time): Coefficiency
Jane's famous productized consulting service — monthly creative direction for software companies: Correlation
Jane's training course for consultants: Client Onboard (a post-mortem screenshot)
Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands
Authority by Nathan Barry (guides you through the actual writing process)
30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)
Kai's new book: The Traffic Manual
Jane's new book: The UI Audit

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