On Episode 34 of American History Too! we're joined by the University of Birmingham's James West (@ejwestuk) to discuss the history of Black History Month and the debates that surround BHM. Over the course of the hour we get stuck into the legacy of the Civil Rights movement, the origins of Black History Month and whether it is viewed in a positive light by black Americans. Finally, James offers us a fascinating insight into how corporations have advertised during BHM, and whether their efforts are cynical or genuine.   Our apologies for the recording quality on one of the microphones for this episode - snowstorms and internet connections don't go well! Cheers, Mark and Malcolm Learn more about your ad choices. Visit podcastchoices.com/adchoices