Today on the show Eric is joined by Deets Hoffman of Leaf & Grain. Deets speaks with Eric about his high school sandwich shack dreams, his early culinary career, underestimating the day to day prep of a restaurant, the idea behind Leaf & Grain, what the first year taught him, how things work at Leaf & Grain, when it became clear that they could expand to more locations, coming up with the core menu items, adding dinner as an option for diners in West U., making the concept more family friendly, why the Galleria/Tanglewood area was the right spot for their 4th location, working with Gin Design Group, how the chef collabs came about, and taking things one salad at a time. Follow Eric on Instagram/Threads @ericsandler. You can also reach Eric by emailing him at eric@culturemap.com. Check out some of his latest articles at Culturemap.com: