Podknife - Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price by UI Breakfast: UI/UX Design and Product Strategy

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Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Aug 17, 2016
Episode Duration |: 00:59:58

Description
iTunes Summary

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Momoko's company: Kantan Designs
Copy Hackers by Joanna Wiebe
Hotjar — tool for heatmaps
Respond — one of Momoko's clients acquired by Buffer
ConversionXL by Peep Laja
Optimize Smart by Himanshu Sharma
Occam's Razor by Avinash Kaushik
Voice Of the Customer (VOC) by iSixSigma
Message mining: G2 Crowd, Merchant Maverick
Rev.com — good transcription services
Optimizely, Visual Website Optimizer — testing tools
size.html">Evan Miller's Sample Size Calculator
Email Momoko: momoko@kantan.io

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Don't Miss the Online Workshop

In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.