Podknife - Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White by UI Breakfast: UI/UX Design and Product Strategy

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Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Aug 11, 2016
Episode Duration |: 00:55:49

Description
iTunes Summary

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Show Notes

Intercom on Jobs-To-Be-Done (book)
Bob Moesta — original architect of JTBD framework
Ash Maurya on Jobs-to-be-Done and Running Lean
Getting Started with JTBD — Eric's learning guide with links and resources
Eric's website
Follow Eric on Twitter: @ericmwhite

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Show Notes

Intercom on Jobs-To-Be-Done (book)
Bob Moesta — original architect of JTBD framework
Ash Maurya on Jobs-to-be-Done and Running Lean
Getting Started with JTBD — Eric's learning guide with links and resources
Eric's website
Follow Eric on Twitter: @ericmwhite

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

This episode currently has no reviews.

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