One of the industry's best educators—not to mention a polished facilitator and presenter—Sonna Brado (@sonnabrado) reinvented her career during the pandemic by creating educational videos that offer value both to hairstylists and clients alike. As a result, Sonna's social media following grew exponentially, which has allowed her to successfully launch a tool brand and online education service. In this episode, she offers insights into her content creation process, and discusses how innate talent and hard work build a successful hairdressing career.