Podknife - Episode 267: Content Testing with Erica Jorgensen by UI Breakfast: UI/UX Design and Product Strategy

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Episode 267: Content Testing with Erica Jorgensen

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: May 12, 2023
Episode Duration |: 00:41:11

Description
iTunes Summary

How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Strategic Content Design — a book by Erica Jorgensen
Amazon, Microsoft, Chewy — Erica’s places of work
Judy Blume — one of Erica’s favorite authors
11 Key Content Design Considerations
UserTesting, UserZoom, SurveyMonkey
Cloze Test for Reading Comprehension
The Complete Guide to Heat Maps
A Refresher on A/B Testing
Design for Cognitive Bias — a book by David Dylan Thomas
The Cognitive Bias Podcast — a podcast hosted by David Dylan Thomas
lx.com/">User Experience Lisbon Conference
Button: The Content Design Conference
Connect with Erica on LinkedIn
Check out Erica’s website
Use the code jorgensen-UIB to get a discount for Erica’s book (valid until May 31, 2023)

This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.

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