Podknife - Episode 221: Behavioral Economics with Kristen Berman by UI Breakfast: UI/UX Design and Product Strategy

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Episode 221: Behavioral Economics with Kristen Berman

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Sep 03, 2021
Episode Duration |: 00:38:36

Description
iTunes Summary

What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.

Download the MP3 audio file: right-click here and choose Save As.

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Show Notes

Irrational Labs — Kristen’s company
Quicken by Intuit— one of Kristen’s previous projects
Dan Ariely — Kristen’s co-founder
Wikipedia’s List of Cognitive Biases
Framework.pdf">The 3B Framework — designing for behavioral change
Why we Do What We Do — a book by Edward Deci on motivation
Burning Man — a famous festival
Steady — a fintech app
Optimism Bias — one of the cognitive biases
Userlist — Jane’s tool, email marketing automation for SaaS
Juul — an example of replacing a behavior instead of stopping it entirely
Behavioral Economics Bootcamp — 20% off using promocode UIBREAKFAST
Irrational Labs Newsletter — great resource on behavioral economics
Predictably Irrational — a book by Dan Ariely
Influence — a book by Robert Cialdini
Follow Kristen on Twitter

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