Museums that want to impact their visitors are often concerned with changing their behaviors. However, before any kind of change can take place, it's important to understand visitors, and the behaviors that they bring into the museum with them. In this episode, the ‘Punks ask how museums can better understand and align their work around existing visitor behaviors. We talk to the first Neuroscience Researcher in an art museum to learn more about how the human brain understands the physical world, and how that connects to our emotions, and then connect with an experience designer whose work has focussed on social media use in the cultural sector. We also want to know: are you a museum geek who is also a fan of professional wrestling?! Reach out to us on Twitter and let us know. GUESTS: Dr. Tedi Asher is Neuroscience Researcher at the Peabody Essex Museum in Salem, Mass. The position — which marks a first for an art museum — supports PEM’s neuroscience initiative and is made possible through a generous grant from the Barr Foundation. Dr. Asher earned her Ph.D. from Harvard Medical School’s Biological and Biomedical Sciences program and has spent the last 12 years gaining experience in a wide range of fields, including neuroscience and psychology. At PEM, she will synthesize neuroscience research findings and make recommendations on how museums can enhance and enrich the visitor experience. Alli Burness is currently an experience designer with ThinkPlace, a global strategic design consultancy that applies human centred design and complex systems thinking to create public value. On the side, she is a freelance digital producer, designing digital presences for artists, small arts organisations and not-for-profits. She also researches, publishes, tutors and speaks about the value of creative digital expression and social media use in the cultural sector. She previously worked in museums and galleries as a digital producer and collection manager for around 10 years. She has created content for institutions such as the National Gallery of Art in Washington DC, the J Paul Getty Museum in Los Angeles, the Wellcome Collection in the UK and the Powerhouse Museum and Museums and Galleries NSW in Australia. She is currently based in Sydney. PRESENTING SPONSOR: Museopunks is presented by the American Alliance of Museums. Website: museopunks.org Twitter: @museopunks