Podknife - Episode 213: Managing Paid Ads with Pamela Wagner by UI Breakfast: UI/UX Design and Product Strategy

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Episode 213: Managing Paid Ads with Pamela Wagner

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: May 14, 2021
Episode Duration |: 00:36:35

Description
iTunes Summary

What makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You'll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Ajala Digital — Pamela's ad agency
Google PageSpeed Insights — used to evaluate webpage performance
Kartra — a marketing automation tool
SegMetrics — tool for tracking marketing funnel data
Google Skillshop — free training for Google tools
Google Ads Help — Google Ads support resources
Grow with Google — free certificate courses and resources
Google Alerts — service that deliveries email summaries for certain topics
Think with Google — marketing insights from Google
Follow Ajala Digital on Facebook and LinkedIn

Today’s Sponsor

This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at around.co/uibreakfast.

Interested in sponsoring an episode? Learn more here.

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