Podknife - Episode 211: Starting a New SaaS Product with Adii Pienaar by UI Breakfast: UI/UX Design and Product Strategy

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Episode 211: Starting a New SaaS Product with Adii Pienaar

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Apr 16, 2021
Episode Duration |: 01:08:56

Description
iTunes Summary

What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

WooCommerce — Adii’s prior company acquired by Automattic
commerce.com/">Conversio (now CM Commerce) — another one of Adii’s products, acquired by Campaign Monitor
Life Profitability — Adii’s recent book
Cogsy — Adii’s new product, an ecommerce inventory purchasing tool
Episode 157: Serving Your Customer’s Customers with Adii Pienaar
Carrots, Sticks & Measuring Success with Adii Pienaar
SKUs — stock keeping units, part of product catalog, used for inventory tracking
Metered billing — pricing based on usage level
Expansion revenue — additional revenue generated by existing customers
Behind the Scenes: How We Bought userlist.com & Rebranded as Userlist
Rosie Manning — brand and product designer
Userlist — Jane’s SaaS product
Episode 172: Naming Your Product with Brad Flowers
Who Not How — book Adii credits with transformative thinking, “Who do I need to accomplish X?” as opposed to “How do I accomplish X?”
TinySeed — SaaS accelerator for bootstrappers
Adii’s website
Follow Adii on Twitter

Today’s Sponsor

This episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at hotjar.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

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