Podknife - Episode 200: The Power of Branding with Dennis Field by UI Breakfast: UI/UX Design and Product Strategy

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Episode 200: The Power of Branding with Dennis Field

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Dec 18, 2020
Episode Duration |: 00:40:07

Description
iTunes Summary

Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user’s role in your brand’s story? You’ll hear Dennis talk about his work process, brand amplification, storytelling, finding your “why”, employee branding, and the various facets of brand love.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Episode 1: Dennis Field
Episode 50: Becoming a Brand Evangelist with Dennis Field
InVision — one of the most popular product design platforms, where Dennis works
Happy Patron — Dennis’s product
Fundamental UI Design — Jane’s InVision course
What is Employee Branding? Why Does Your Company Need It? — an article by Migs Bassig
Start With Why — a popular book by Simon Sinek, Jane’s favorite
Culture Amp — an employee branding and amplification tool
Who Gives a Crap — an outstanding brand of organic toilet paper
Homesick Candles — a unique candle company (another great example of brand storytelling)
Episode 178: Your Personal Design Style with Meg Lewis
Episode 169: Building Your Brand with Austin Church
Freehand — InVision’s free whiteboard feature
iamdennisfield.com — Dennis’s personal website
Follow Dennis on LinkedIn and Twitter

Today’s Sponsor

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