N.O.R.E. & DJ EFN are the Drink Champs. On today’s episode The Champs chop it up with legendary Record Executive Steve Rifkind. Best known for being the founder and chairman of Loud Records and of SRC Records. Rifkind signed artists such as Wu-Tang Clan, Mobb Deep, Big Pun, Three 6 Mafia and more!

Steve is the inventor of the “Street Team” and in the 90’s / early 2000’s his methods and strategies helped revolutionize the way artists campaigns were marketed and promoted. Steve shares great stories about working with the legendary Quincy Jones and Jimmy Iovine.

As Johnathan Rifkind and Randy Acker join the conversation, Steve Rifkind shares historic stories about legends such as Big Pun, ODB and Prodigy of Mobb Deep. Steve announces that DMX is working on a new album and the 25th Anniversary concert celebrating Loud Records; which was held at the Radio City Music Hall featuring legendary Loud Records artists.

Lots of great stories and valuable gems that you don’t want to miss.

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