Podknife - Episode 194: The New Marketing with Claire Suellentrop by UI Breakfast: UI/UX Design and Product Strategy

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Episode 194: The New Marketing with Claire Suellentrop

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Oct 30, 2020
Episode Duration |: 00:41:37

Description
iTunes Summary

The year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more.

P.S. Please take part in our listener survey. This podcast just turned 6 years old and we’re looking for ways to make it better.

Download the MP3 audio file: right-click here and choose Save As.

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Show Notes

Forget the Funnel — Claire’s project with Georgiana Laudi
Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop
Calendly — a popular scheduling tool; Claire’s previous place of work as head of marketing
ProfitWell — SaaS metrics tool
Reciprocity in Marketing: How to Apply This Principle — a ReferralRock article
Help Founders — a past initiative by Userlist
Vito — an online hub for groups; a new product by Paul Campbell and the Tito team
Episode 165: Designing Event Experiences with Paul Campbell
April Dunford’s Twitter thread on product positioning in a downturn
Leading Change in Your SaaS’ Growth Strategy when Change Is Hard — an interview with Asia Matos Orangio on FTF
Please take part in the UI Breakfast Podcast Survey
Follow Claire on Twitter

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

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