Despite its essential role in our lives and agency as citizens, many of us consume journalistic works minimally or inefficiently. In particular, study after study in the past decade have shown that 40 to 80 percent of would-be readers only actually consider headlines before sharing posts or moving on. This week, we consider the effects of doing so and the danger posed by "headline culture". How do consumers influence the headlines that journalists will craft and consequently inform consumer perspectives? Where does the attribute of being "well-read" come into play? How can we more deeply and meaningfully consume carefully-crafted and well-researched journalism?