I read, like, a lot. And though many of the books I read (and the authors who write them) wind up being featured on the podcast, there are plenty that don’t (and not because they’re not worthy). Sometimes it just comes down to scheduling or any other number of issues. Suffice it to say there are plenty of authors I’d love to interview that haven’t yet made it on. But that shouldn’t mean we can’t dive into and discuss their latest book, right? The 12 Week Year by Brian Moran and Michael Lennington is just such a book. It was released in 2013. Like Deep Work, another book I read earlier this year, it has revolutionized how I work. I think it can do the same for you. In today’s episode, I share some of the key insights and main ideas from the book, as well as a couple of other episodes that compliment this one quite nicely (see below for links). To dig into today’s episode, just click the “play” button below. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, I discuss: * The argument for a 12 week year opposed to the typical annualized way of thinking * Executing the system * Installing process control * …and much more! This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. The 12 Week Year Book You can order The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months right now! Related Episodes Episode #108 with John C. Maxwell. He’s the author of Intentional Living: Choosing a Life That Matters. Episode #120 with Daniel Harkavy. He’s the coauthor of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want.