Podknife - Episode 181: Jobs to Be Done with Jim Kalbach by UI Breakfast: UI/UX Design and Product Strategy

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Episode 181: Jobs to Be Done with Jim Kalbach

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Jul 31, 2020
Episode Duration |: 00:36:10

Description
iTunes Summary

How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

The Jobs To Be Done Playbook — Jim’s book (Rosenfeld Media)
MURAL — a leading online whiteboard for digital collaboration
Episode 56: Product Development Secrets with Claire Suellentrop
Episode 30: Describing Customer Motivation (JTBD) with Eric White
to-be-done.com/mapping-the-job-to-be-done-45336427b3bc">Mapping the Job-to-be-Done — an article by Tony Ulwick on job maps
Contextual Design — a book by Karen Holtzblatt and Hugh Beyer
Interviewing Users — a book by Steve Portigal
to-be-done.com/@mikeboysen">Mike Boysen — a famous Medium blog on JTBD
Follow Jim on Twitter: @JimKalbach
Connect with Jim on LinkedIn
Get 20% off Jim’s book on the Rosenfeld Media website with promo code UIBREAKFASTJTBD (valid till September 1, 2020)

Today’s Sponsor

This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app.

Interested in sponsoring an episode? Learn more here.

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How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centred approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success