Question of the Day:How do I continue to build awareness of my sales cycle?Today’s top takeaways:The point of the sales cycle is to determine how many touch points it takes for someone to buy from you and then how long they continue to pay until they’re done working with you.The best way to do this is to look at your past data: where did those people come from, how did you get them to say yes, what did they say yes to, and are they still with you or how long did they stay with you?If you don’t have any past data, look at your industry.Follow other people in your industry, look for when they announce they have new clients, and understand where those clients are coming from.Once you get clients on board, think about how to keep them.If you’re great at selling but bad at follow through, you need to hire someone in customer service or your sale cycle is going to be short because they won’t be happy with your work.Check out some Facebook groups that have your specific industry professionals in it to pick their brain. Don’t be afraid to reach out with questions!This episode was brought to you by The Content Planning Bundle, a monthly content calendar and content creation-based template for AirTable. This bundle ensures you have a great content planning system that will save you hours of valuable time, enable you to reach your potential clients with ease, and protect your sanity. Get your FREE copy at
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