The Creative Penn is a moniker I’d heard before. Until recently, however, I wasn’t familiar with the person behind that name. That person is Joanna Penn, author of a number of fiction books and a specialist in inspirational books for authors, including How to Make a Living with Your Writing, The Successful Author Mindset and Successful Self-Publishing. She’s also the author of a book covering a subject we’ve never really delved into before. It’s called How to Market a Book, now in its Third Edition. In this fine book, Joanna holds nothing back, sharing everything she knows about the process of effectively marketing your book. With her own books having appeared on a number of bestseller lists, including the New York Times and USA Today, you’d do well to pay attention to what she has to say. With Joanna’s help, you could soon find yourself not only writing and publishing a successful book, but being asked to appear on, well, the Read to Lead Podcast. 🙂 Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, Joanna and I discuss: * Getting into the proper mindset to effectively market your book… * The best time to begin the process * Joanna’s insights on sampling and pricing * …and plenty more! This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. Joanna‘s Latest Book You can order How to Market a Book right now! Book Summary Anyone? Joanna in Action Books Joanna Recommends Deep Work: Rules for Focused Success in a Distracted World by Cal Newport Unshakeable: Your Financial Freedom Playbook by Tony Robbins The White Cat and the Monk by Jo Ellen Bogart Check Out These Resources Mentioned The best place to find out more about Joanna is at her