When it comes to habit-forming products like email, product design is all about finding a balance between power and simplicity. Our guest today is Sebastian Stockmarr, a partner at Founders venture studio and the co-founder of Tempo. You’ll learn the story behind their minimalist email tool, the current state of the email industry, and the various processes they used to shape this product.

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Show Notes

• Tempo — an email client we're talking about
• Founders — a startup studio that helps entrepreneurs build the next big thing
• Lean Startup — a popular methodology not favored by Sebastian, who used a private beta instead
• iA Writer — another minimalist SaaS product that inspired Sebastian
• Superhuman — another popular email client
• Jay Keeree — illustrator and motion graphics designer who worked on Tempo
• Follow Sebastian on Twitter: @stockmarr
• yourtempo.co/friend-of-the-app — sign up to receive a discount once product is out of beta

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

Help Founders

And here’s another product featured in our Help Founders section. Slate helps freelancers manage their work schedule and check the financial health of their business. It’s an ideal tool  for organising your schedule, projects and finances in one place. Head over to heyslate.com to learn more.

If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.

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