Podknife - Episode 172: Naming Your Product with Brad Flowers by UI Breakfast: UI/UX Design and Product Strategy

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Episode 172: Naming Your Product with Brad Flowers

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Jun 02, 2020
Episode Duration |: 00:42:15

Description
iTunes Summary

P.S. No words can describe what's going on in the world. The interview was recorded several weeks in advance. Sponsorship revenue from this episode goes to Black Lives Matter.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Bullhorn Creative — Brad's agency
The Naming Book — Brad's book
Anything You Want — a book by Derek Sivers
How Nike almost ended up with a very different name
Ferrari's Subliminal Cigarette Ads
Get Brad's book
Follow Brad on Twitter: @BullhornBrad
Drop Brad a line at brad@bullhorncreative.com

Today's Sponsor

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Leave a Review

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We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You'll learn about the stages of the naming process, why it doesn't have to be customer-centric, and how to make the right decision. P.S. No words can describe what's going on in the world. The interview was recorded several weeks in advance. Sponsorship revenue from this episode goes to Black Lives Matter.