I’ll be the first to admit I have a soft spot for books on messaging. For me, it’s just a subject area where I feel as if there’s always something more or new to learn. And if my writing in the margins, and all the highlighting and underlining I’ve done inside my copy of today’s featured book is any indication of the amount of insights I’ve gained, then look out because I’m about to be awesome! My guest today is a chap named Tim Pollard. I call him chap because he’s originally from the UK and, last time I checked, that’s what they call each other over there. Now, however, Tim lives in Billings, MT of all places, so I’ll just call him friend. His new book, as the image above might have clued you in on, is called The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design. Tim and his company, Oratium, have worked with LinkedIn, Salesforce, Disney, Rockwell, Ericsson, and Graybar, to name a few, and they specialize in training TEDx speakers. Devouring this book with help you to “powerfully land a small number of big ideas.” Mastering that is the key to any memorable and actionable presentation. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, Tim and I discuss: * Why it is that so many of us present so poorly * His model for structuring compelling presentations * Some of the key questions to ask before you even begin * …and much more! This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. Tim’s Latest Book You can order your copy of The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design right now. Tim Pollard in Action (sort of) Books Tim Recommends Why Don’t Students Like School?: A Cognitive Scientist Answer Questions About How the Mind Works and What It Means for the Classroom by Daniel T. Willingham Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer The Art of Travel by Alain De Botton Ship of Gold in the Deep Blue Sea: The History and Discovery of the World’s Richest Shipwreck by Gary Kinder