Podknife - Episode 148: SaaS Websites with Josh Garofalo by UI Breakfast: UI/UX Design and Product Strategy

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Episode 148: SaaS Websites with Josh Garofalo

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Oct 06, 2019
Episode Duration |: 00:42:35

Description
iTunes Summary

Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Sway Copy — Josh's consultancy
Copyhackers, ConversionXL — great copywriting resources
Amazon, Capterra — places for customer research
12 Voice of the Customer Methodologies To Generate a Goldmine of Customer Feedback
JTBD.info — a website on Jobs to be Done, run by Alan Klement
Hotjar, FullStory — tools for better understanding customer behavior
Userlist — Jane's SaaS product
Episode 133: SaaS Pricing with Patrick Campbell
Tom's Planner — a project management tool, one of Josh's case studies
How Long Should Your Pages Be? — an article by Joanna Wiebe on levels of awareness
This Sentence Has Five Words — a lesson from Gary Provost on varying sentence length
Get in touch with Josh
Follow Josh on Twitter: @swaycopy

Today's Sponsor

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