The career trajectory of today’s guest has been nothing short of amazing.  I’ve had the pleasure of knowing Pamela Wilson for about two years now, right about the time she began working for Copyblogger, serving as executive vice president of educational content. Funny thing is, just six short years ago, she didn’t consider herself a writer. What she set out to do back in 2010 was to be intentional about becoming one. I think you’ll agree, she’s certainly accomplished that and more. Her new book is called Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience. Content marketing, Pamela argues, is the single, most effective method for attracting a profitable audience. And in this new book, she lays out a 7-step process for doing just that. This book will become a resource you refer back to again and again. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, Pamela and I discuss: * Why she believes consistency is one of the keys to your content marketing’s success * Her “lazy” approach to content marketing and why it’s an approach you should aspire to * Pamela’s 7-part formula for content creation * …and a lot more!   This Episode is Sponsored By Cloud Accounting Software FreshBooks FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. Pamela’s Latest Book You can order your copy of Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience right now. Books Pamela Recommends How to Win Friends and Influence People by Dale Carnagie Predictable Success: Getting Your Organization on the Growth Track — And Keeping it There by Les McKeown Pamela’s Resources The best place to find out more about Pamela is at her website or at Copyblogger. Here, you can pick up a copy of Pamela’s new book. Find out more about hiring Pamela to speak here. Connect with Pamela on Twitter and LinkedIn.