Podknife - Episode 141: Launch Best Practices with Keith Perhac by UI Breakfast: UI/UX Design and Product Strategy

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Episode 141: Launch Best Practices with Keith Perhac

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Jun 27, 2019
Episode Duration |: 00:41:44

Description
iTunes Summary

"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

SegMetrics — Keith's product
Launch — a book by Jeff Walker explaining the Product Launch Formula (PLF)
CartHook — a well-known upsell tool
How Sean D’Souza Changed Everything I Know About Pricing — Jane's article about pricing tiers
Neil Patel's Digital Marketing Blog
SegMetrics Blog
Wirecutter — a recommendations website
Patrick McKenzie — a famous software consultant we're talking about
Episode 100: Leveling Up with Patrick McKenzie
The Personal MBA — website & book by Josh Kaufman
Develop Your Marketing — Keith's website
Head over to segmetrics.io/loves/uibreakfast to get your 15% lifetime discount

Today's Sponsor

This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast

Interested in sponsoring an episode? Learn more here.

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