Podknife - Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky by UI Breakfast: UI/UX Design and Product Strategy

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Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: May 31, 2019
Episode Duration |: 00:25:54

Description
iTunes Summary

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Sherlock — Derek's product we're talking about
Userlist.io — Jane's SaaS product
Clearbit — a tool for enriching customer data
ProductLed — a resource by Wes Bush on product-led growth
Notes from Baker St. — Sherlock's blog on product engagement
Follow Derek on Medium
Follow Derek on Twitter: @dskaletsky

Today's Sponsor

This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast.

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