In addition to reading books, I have a handful of favorite magazines I subscribe to. My short list includes Fast Company, Wired and Inc. However, my absolute favorite, and the one I only began subscribing to just three short years ago, is Success (hat tip to Dan Miller for recommending it). Our guest today was recently appointed Leadership Editor at Success and I am delighted to introduce him to you. His name is John Addison, and his new book is called Real Leadership: 9 Simple Practices for Leading and Living with Purpose. As co-CEO of Primerica – the largest independent financial services marketing organization in North America – from 1999 to 2015, John spearheaded the company through a period of rapid growth in the early 2000s. In Real Leadership, he shares his straightforward practices for successful leadership through his personal and professional journey, helping leaders at any level understand and emulate the nine principles that fostered enduring results on his path to success. To hear our conversation, just click the play button below. Subscribe: iTunes | Stitcher | RSS In today’s episode, John and I discuss: What to do if you struggle with setting goals Why focusing on improving your weaknesses is a waste of time What John believe is the single greatest leadership trait you can possess And a lot more… This Episode is Sponsored By FreshBooks FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience (just like Chris did today), click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. John’s Latest Book You can order your copy of Real Leadership: 9 Simple Practices for Leading and Living with Purpose right now. John in Action Books John Recommends The Power of Positive Thinking by Dr. Norman Vincent Peale The books of Art Linkletter John’s Resources The best place to find out more about John is on his company