I always felt it was one day destined to happen. What’s that you ask? Why, a Ray Edwards sighting on the Read to Lead Podcast of course. You see, Ray is someone I’ve admired for quite some time, so it was a delight to finally have the opportunity to share the Ray I’ve gotten to know with you. Ray’s background is in copywriting, In fact, he’s helped sell an estimated $100 million dollars in products and services, helping names like Tony Robbins and Jack Canfield to name a few. If you’re like most, you struggle with writing sales copy. If that’s you, then today’s show is going to be life-changing. Be sure and pick up a copy of Ray’s new book called How to Write Copy That Sells: The Step-by-Step System for Mores Sales, to More Customers, More Often. To hear of conversation, just click the play button below. Subscribe: iTunes | Stitcher | RSS In today’s episode, Ray and I discuss: Why he believes a clear understanding of copywriting is so important The differences between selling others what they want, and selling them what they need Some of the secrets to writing great copy that can be derived from the movies And a lot more… This Episode is Sponsored By the Folks at UpDesk Read to Lead is supported by UpDesk, helping you “take a stand” for your health. One of the smartest decisions I’ve made was investing in a motorized standup desk. UpDesk will ship your desk free anywhere inside the contiguous US. Go to ReadtoLeadPodcast.com/desk and find the one right for you. Get healthy at work! Ray’s Latest Book You can order your copy of How to Write Copy That Sells: The Step-by-Step System for Mores Sales, to More Customers, More Often right now. Ray in Action Check out Ray’s fantastic podcast! It’s called The Ray Edwards Show. Books Ray Recommends Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, And Live the Life of Your Dreams by Jeff Walker