Podknife - Episode 119: Emotional Targeting with Talia Wolf by UI Breakfast: UI/UX Design and Product Strategy

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Episode 119: Emotional Targeting with Talia Wolf

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Aug 17, 2018
Episode Duration |: 00:37:30

Description
iTunes Summary

We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

GetUplift — Talia's company
Emotional Targeting 101 — Talia's article at ConversionXL
What I Learned Analyzing 13 Years of Basecamp Home Pages — an article by Will Hoekenga
Forget Everything You Know About Color Psychology and Read This Guide — Talia's article on colors
GetUplift blog
Get your free conversion optimization resources at GetUpflift
Follow Talia on Twitter: @TaliaGw

Today's Sponsor

This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.

Interested in sponsoring an episode? Learn more here.

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