I subscribe to blogger and author Chris Brogan’s weekly emails for many reasons, not the least of which is they’re always packed with tons of valuable info. A new email Chris recently launched is one he calls Shine Friday. Each week he shines the spotlight on someone in the community he serves. In his very first Shine Friday email about a month ago, Chris referenced his pal Jim Keenan who had just launched a book called Not Taught, a book about what you need to succeed in the 21st century. I checked it out and, right away, I was intrigued by the premise. Keenan, as his friends call him, believes that what it once took to be successful no longer applies. The definition of work has changed. The book not only wakes you up to the new realities of today’s work and job environment, but lays out clear and easy-to-implement strategies on how to be successful in the 21st century.  To join my conversation with Keenan, simply hit the play button below. You are sure to learn a lot. Subscribe: iTunes | Stitcher | RSS In today’s episode, Keenan and I discuss: The importance of thinking of yourself like a product and advice for anyone struggling with the idea The two things more important to your success today than even earning a degree Why it’s important to understand the key difference between experience and expertise And a lot more… This Episode is Sponsored By the Folks at UpDesk Read to Lead is supported by UpDesk, helping you “take a stand” for your health. One of the smartest decisions I’ve made was investing in a motorized standup desk. UpDesk will ship your desk free anywhere inside the contiguous US. Go to ReadtoLeadPodcast.com/desk and find the one right for you. Get healthy at work! Keenan’s Latest Book You can order your copy of Not Taught: What It Takes to be Successful in the 21st Century That Nobody’s Teaching You right now. Keenan in Action Books Keenan Recommends Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan Keenan Resources The best place to find out more about Keenan is on his company website. Here,