Podknife - Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx by UI Breakfast: UI/UX Design and Product Strategy

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Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Jul 27, 2018
Episode Duration |: 00:29:42

Description
iTunes Summary

Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Rob's consulting website
SaaS Resources — a project co-founded by Rob
The Effects of Highlighting a “Recommended” Pricing Plan — an article by Ben Labay at ConversionXL
Basecamp, HubSpot, Zendesk, Intercom, MailChimp — some of the SaaS pricing pages we talk about
Price Intelligently — a blog by Patrick Campbell
Episode 96: Building a Global Customer Base with Ed Freyfogle
The Anatomy of SaaS Pricing Strategy — a free book by Price Intelligently
The Ultimate SaaS Pricing Resources Guide — a guide by Kyle Poyar at OpenView Labs
Follow Rob on Twitter: @robturlinckx
Drop Rob a line and ask him for pricing advice at rob@robturlinckx.com

Today's Sponsor

This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.

Interested in sponsoring an episode? Learn more here.

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