Podknife - Episode 116: Segmenting Your Users with Val Geisler by UI Breakfast: UI/UX Design and Product Strategy

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Episode 116: Segmenting Your Users with Val Geisler

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Jul 20, 2018
Episode Duration |: 00:32:58

Description
iTunes Summary

Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You'll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Episode 102: SaaS Email Onboarding with Val Geisler — previous episode with Val
ConvertKit (now Seva) — Val's previous place of work
Userlist.io — Jane's SaaS product together with Benedikt Deicke and Claire Suellentrop
RightMessage — a popular personalization tool by Brennan Dunn and Shai Schechter
Episode 105: Website Personalization with Brennan Dunn
Intercom, Drip — pre-acquisition email automation tools
Drip, ActiveCampaign, Drift, Customer.io, Vero — post-acquisition email automation tools
Kissmetrics — a popular analytics tool
Val's website (make sure you subscribe for her famous onboarding teardowns)
Follow Val on Twitter: @lovevalgeisler

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